42K, technical mark of the Rioja Athletics Federation

The headquarters of the Ibercaja Foundation in Logroño hosted the official presentation of the new kits of the Rioja Athletics Federationdesigned and developed by 42KA very special event for athletics in La Rioja and also for our brand, which begins a new partnership as a technical brand with a federation with a solid sporting tradition.

The Rioja Athletics Federation was represented by its president, Patricia Lorente, who was accompanied by various members of the federative entity, and was also present Diego Azcona, Director General of Sports and Youth of the Government of La Rioja.

The Rioja Athletics Federation debuts its new kit at the Spanish Championship of Autonomous Communities airand free

The presentation took place during a week of peak activity for the Rioja Athletics Federation, just days before the celebration of the Spanish Championship of Autonomous Communities Aire Free, which was being held in La Rioja for the first time. A historic event for the community and a magnificent opportunity to unveil a renewed, modern image deeply connected to the region.

To 42KThis project has involved much more than designing sports equipment. “The goal was to create a new skin for athletes from La Rioja: technical, comfortable clothing ready for competition, but also equipment capable of telling a story and proudly representing La Rioja on every track, cross country, mountain or road race,” Indian Guillermo Penalver, manager 42K Running in the presentation.

A new skin with elements characteristic of Riojan identity

From the beginning of the creative process, the design team of 42K And the officials of the Rioja federation, led by its president, were clear that the new image couldn't be generic. Patricia Lorente indicated that the new kit for the Rioja athletics team had to incorporate elements characteristic of Riojan identity and move them to a cutting-edge equipment, visually recognizable and with personality.

El burgundySo closely linked to La Rioja, it is one of the main protagonists of the design. It brings strength, elegance, and continuity with a highly recognizable color identity. Alongside it appear the regional flag and the community map, two elements that remind athletes where they come from and who they represent each time they compete.

Another of the most significant details are the bunches of grapes, a symbol of a land admired internationally for the excellence of its wines. “Its presence on the kit connects with values ​​such as patience, care, perseverance and a job well done; values ​​that also define athletics and those who train every day to improve.”Guillermo Peñalver explains.

The new kit also incorporates the Stone Bridge of Logroño On the back, one of the great symbols of the city and an element that further reinforces the link between the garment, the capital of La Rioja and the entire community.

“Behind each garment are many hours of design, technical development, and detail review. But there is also enthusiasm, respect, and admiration for the athletes who will represent these colors. 42K Running We have worked to ensure they can compete in maximum comfort, with garments designed for peak performance and with the pride of representing La Rioja.“,” Guillermo Peñalver noted during the presentation ceremony.

We would like to thank the Rioja Athletics Federation, especially its president Patricia Lorente and its entire board of directors, for the trust placed in us. 42K to carry out this image renewal. For our brand, it is an honor to be part of this journey alongside the athletes of La Rioja who are the present and future of athletics in La Rioja.

We hope that this new kit will accompany Riojan athletes in many sporting successes and that it will contribute to continuing to take the name of La Rioja to the top, starting with the Spanish Federation Championships of Aire Free.

Text to 42K of :

Paco Amoros

Head of Communication for 42K

Graduated in Journalism from the CEU Cardenal Herrera University and master's degree in digital marketing. Head of Communication for 42K.

Other entries by Paco Amorós

• Polarized multisport glasses 42K, protection for your eyes
• The Albacete Athletics Club is committed to 42K as a technical mark
• Ozone, Tshirts running 100% recycled