Press Day of 42K brings together journalists and athletes to present Elastter, Apex and Deep

On June 24th we celebrated in 42K a very special event: our first Press Day, a day that brought together some of the main companies in our facilities journalists specializing in athletics and running of the national panorama.

The objective was clear: to present first-hand our great new products for this season - the new fabric Elastter and the collections Apex y Deep—, but also share with them the essence of what we are as a brand: a company that runs, evolves and maintains an important pace of innovation and textile creation for running and athletics.

The event was much more than a product presentation. It was a complete experience where the press could learn about, experience, and experience firsthand how we work at 42K and what makes our technical garments different.

Elastter: technology at the service of movement

The highlight of the day was the official presentation of the fabric Elastter, our great technical bet for this season. It is a latest generation fabric composed of a 88% recycled polyester or with a 12% spandex, developed with the aim of offering a extended range of motion, greater lightness and total adaptability to the body of the corredor and of the heartredNow.

One of the most outstanding qualities of Elastter is its bidirectional elasticity, which allows garments to fit the body without restricting movement, resulting in a feeling of freedom and fluidity perfect for both intensive training and competition. Furthermore, its recycled composition reflects the commitment of 42K with the sustainability and responsible innovation, an aspect that is increasingly valued by more and more peopleredores, event organizers and collaborating brands.

Apex and Deep collections: the big new releases of 2025

Together with Elastter, the press was able to learn more about our two new collections made with this innovative fabric: Apex y Deep.

Apex This is our latest offering of technical tank tops, designed for running with maximum lightness. It's available in four vibrant colors and features a completely revamped pattern on the short sleeve model.redNow, with a wider cut and side slits that provide greater freedom of movement. Apex is the ideal collection for the warmer months and is perfect for those who areredpray and heartredtimes that seek performance without sacrificing comfort.

Deep, for its part, represents the highest point in our catalog in terms of performance. It is a collection of short-sleeved technical t-shirts with a contemporary and elegant design, inspired by the colors and textures of the ocean. Deep's great innovation is the incorporation of laser microperforations on the front sides, which significantly improves ventilation in key areas of the body during exercise. Combined with the elasticity and lightness of the Elastter fabric, Deep is a T-shirt designed to accompany those who train and compete with rigor and passion.

A complete experience from within 42K

But beyond presenting collections, we wanted this Press Day to offer an immersive experience. That's why, after a welcoming ceremony and the presentation of new releases, we invited attendees to get to know our facilities From the inside: from the design spaces to the production and printing workshops, including the administration, sales, logistics, and quality control departments.

During the tour, journalists and communicators were able to interact with the human team of 42K, share impressions with the technicians, and gain an in-depth understanding of the entire process behind creating high-performance technical garments. It was a valuable opportunity to demonstrate how teamwork, textile expertise, and active listening to athletes are key to ensuring each collection reaches the track, the mountains, or the starting line with confidence.

Training, product testing and running in good company

The most anticipated moment of the day was the final training session, a product testing under real-life conditionsAttendees donned T-shirts from the Apex and Deep collections and participated in a session of running where they were able to personally test the performance of our garments: lightness, breathability, freedom of movement and anatomical fit.

But the training had an extra incentive: the journalists ran alongside some of our most emblematic ambassadorsLeading the group was the Olympic champion Fermín Cacho, a living legend of Spanish athletics, followed by the tireless Javi Guerra, who continues to put in brilliant performances in top-level events. The athletes also participated Maria and Lucia Valero, Marta Olmedo y Havana Kofi, leaders in different specialties and great defenders of our technical garments.

Sharing miles with these athletes was a unique opportunity to exchange experiences, discuss real-life experiences with the garments, and close out the day in a sporty, friendly, and motivating atmosphere.

Guillermo Peñalver: “We wanted to show who we are, how we work, and where we're going.”

At the end of the meeting, the manager of 42K, Guillermo Penalver, shared a few words with the attendees:

“It has been a real honor for us to welcome so many sports journalism professionals to our home. We wanted to show who we are, how we work, and where we're headed. Having the opportunity to personally explain the effort behind our garments and have them test them in a race is the best way to convey what it means to us to innovate, design, and produce high-performance technical clothing for athletes.” running".

Peñalver also highlighted the importance of establishing strong ties with specialized media: "The running It is a sport with a huge community and the media has a key role in informing, educating and connecting events, clubs and groups.redTherefore, opening our doors, sharing our work, and listening to your feedback is essential to continue growing as a brand and continue offering the best to the world of running and athletics”.

El Press Day The June 24th event marked a turning point in the way we present our new products. It not only served to give visibility to our new collections and technical fabrics, but also to strengthen the bond between 42K and those who communicate the passion for running.

You can watch the video summary of this meeting here:

Text to 42K of :

Paco Amoros

Head of Communication for 42K

Graduated in Journalism from the CEU Cardenal Herrera University and master's degree in digital marketing. Head of Communication for 42K.

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