Several thousand 42K technical t-shirts will travel to various areas of Africa in the coming months with staff from Formación Senegal, an NGO (non-governmental development organization) chaired by Antonio Zamorano.
42K and Formación Senegal have reached an agreement to bring 42K technical t-shirts to different rural schools in the department of Kebèmer (Senegal) and in Bamako (Mali’s capital).
42K technical t-shirts to promote school sports in Senegal and Mali
Formación Senegal is a non-profit NGO that works in the Sahel on various projects to promote access to basic rights such as education and healthcare.
One of these projects involves the promotion of school sports as part of strengthening schooling to encourage the necessary social transformation that helps combat rural exodus.
Sport is a cohesive element that provides numerous values helping to strengthen the sense of community, one of the objectives pursued to fight against rural exodus.
42K kits out an athletics team of around thirty boys and girls
In addition to the donation of technical t-shirts for different rural schools in Senegal and Mali, 42K has committed to kitting out an athletics team from the Senegalese town of Ndeur Diop (in the Louga region) as part of the agreement to promote the values that sports practice entails.

It is a group of approximately thirty schoolchildren, both boys and girls, with ages ranging from 8 to 15 years old. One of the aspects that Antonio Zamorano highlights with emotion is the presence of girls in this athletics team, as in a country where Islam is the predominant religion (almost 97% of the population), the participation of girls in certain activities like sports is sometimes complicated.

Formación Senegal, more than a decade working in the Sahel
The NGO Formación Senegal aims to fight poverty and reduce inequalities through the development of different training projects, which mainly focus on the schooling of children and young people and professional training, especially for women from rural environments.

Formación Senegal has a constant presence in Senegal through its own staff and also in collaboration with different Senegalese organizations dedicated to local development projects.
The area of Senegal where it carries out its work is part of the Sahel and is one of the places on the planet that suffers most dramatically from the worst consequences of global warming, with a permanent drought that has led to rural exodus and mass migration.


Text for 42K by:
Paco Amorós
Head of Communications at 42K
Journalism graduate from the Universidad CEU Cardenal Herrera with a master's in digital marketing. Head of Communications at 42K.
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